Let’s get to know your business

These questions help us show Google and AI assistants (ChatGPT, Gemini, Perplexity) why your business is the best choice in your area. The more specific your answers, the better your website.

Answer what you know, the way you would talk to a customer. Skip anything that doesn’t apply and come back later: your answers are saved in this browser until you submit.

96 questions in 10 sections
30 to 60 minutes
Numbers, names and examples are gold

0Your details

So we know who this briefing is from and how to reach you.

Business name *

Your name *

Your email *

Phone or WhatsApp

Current website (if any)

1Business basics and identity

When your name, address and phone match everywhere, Google and AI tools recognize your business as one trusted entity.

1.1What is the legal business name and the name customers see? Is any older name or abbreviation still in use?

1.2Which phone number should appear everywhere? Is any other number still listed somewhere?

1.3Do you serve customers at a physical location, or only travel to them? What address is on Google?

1.4Which email receives quote requests? Who answers them, and how quickly?

1.5Phone hours and the hours your team works in homes. Do you work weekends and holidays?

1.6What is your current domain and where is it hosted? Is there an old website with pages that need to keep working?

1.7Links to all your profiles: Google Business Profile, Yelp, Facebook, Instagram, Nextdoor, Angi, Thumbtack, BBB, TikTok, YouTube, LinkedIn.

1.8Are your name, phone, email and hours identical on all of those profiles?

1.9Do we have admin access to your Google Business Profile, Search Console and Analytics? If not, who does?

1.10Brand colors, logo and fonts. Do you have brand guidelines?

2Founder, story and team

A real person with a name, a face and a story is the strongest trust signal for someone about to open their front door.

2.1What year did the business start? Is there a document that proves it?

2.2Who founded it? Where are they from, what did they do before, and why did they start the business?

2.3How many years of cleaning experience does the founder have, including before the business?

2.4Does the founder still go to homes? What is their role today?

2.5How many people work with you today? Are they employees or contractors?

2.6How does someone join the team: interview, trial period, shadowing? How long is training?

2.7Does the team wear uniforms? Do they work in pairs or alone?

2.8Do recurring customers always get the same team?

2.9What languages does your team speak?

2.10Write 3 or 4 sentences, in first person, about how you see your work (we may use it as a quote on the site).

2.11Can we show team members' names and photos? Does anyone have a story worth telling?

3License, insurance and credentials

"Licensed, insured and bonded" only goes on the site if it can be proven.

3.1Is the business licensed? What is the number, the issuing agency and where is it valid?

3.2Which company provides your general liability insurance, and what is the coverage amount?

3.3Are you bonded? Who issues the bond and for how much?

3.4Do you carry workers' compensation insurance for your team?

3.5How do you run background checks: which company, what does it check, how often?

3.6Any certifications (e.g., ARCSI, IICRC, Green Seal), associations, BBB rating or local chamber of commerce membership?

3.7Have you won any awards or local rankings, or been featured in a newspaper, radio show or podcast? Paste the links.

3.8Are you involved in the community (sponsorships, donations, events, church, schools)?

3.9Should any of the items above NOT appear on the site? Which one, and why?

4Services and what each one includes

Each service becomes its own page, and each page needs to say exactly what is and is not included.

4.1Which services do you offer today (regular, standard, deep, move-in/move-out, post-construction, Airbnb, office, seasonal)? Which is your flagship and which is most profitable?

4.2For each service, does your team use a room-by-room checklist? Paste it here or share a link.

4.3In a deep cleaning: windows inside and out? Window tracks? Cabinets inside or outside? Inside the fridge and oven? Baseboards, doors, light fixtures, ceiling fans, blinds?

4.4For move-out: does the home need to be empty? Are the inside of the fridge, oven and cabinets included?

4.5Which service do you recommend for a first visit, and why?

4.6In your own words, what is the difference between standard, regular and deep cleaning?

4.7What will you never do (mold, biohazard, exterior windows, high areas, moving heavy furniture, washing dishes)?

4.8On average, how long does each service take in a 3-bed, 2-bath home? How many people go?

4.9For Airbnb: turnaround time between guests, linen changes, restocking supplies, completion photos?

4.10For offices: hours (after business hours?), frequency, types of businesses you serve?

4.11Is there any service you want to stop offering or start offering?

5Pricing, add-ons and discounts

"How much does it cost" is the cleaning question AI tools answer most. Without a number or a range, your business is left out of the answer.

5.1What is your minimum price per cleaning? Can we publish it?

5.2How do you calculate price: by home size (bedrooms, bathrooms, square feet), by the hour, per cleaner or by package?

5.3What is your price table or range by home size for each service (e.g., "from $X to $Y")?

5.4Which add-ons do you offer and how much is each (inside fridge, inside oven, inside cabinets, laundry, organizing, garage, basement, patio, exterior windows)?

5.5Does the first visit cost more? Why?

5.6Do recurring customers get a discount? How much for weekly, biweekly and monthly?

5.7Any welcome, referral, military, senior or gift card offers? What are the rules and expiration dates?

5.8Are quotes free? Are they done by phone, photo, video or in-person visit? How fast do you send them?

5.9Does the price include supplies and equipment?

5.10Which prices do you NOT want published, and why?

6How your service works

These answers become your website FAQ. Use the words your customers use.

6.1What are the 10 questions customers ask most by phone or text? Write them the way customers ask.

6.2How far in advance do people need to book? Do you offer same-day service?

6.3Does the customer need to be home? How do keys, lockboxes, door codes and alarms work?

6.4What about pets: any special care, or animals you won't work around?

6.5Which products do you use (brands)? Do you bring them or does the customer provide them? Do you use eco-friendly products by default or only on request?

6.6Do you have options for homes with allergies, asthma, a baby or an elderly person?

6.7Payment methods, when you charge (before or after), and whether you require a deposit.

6.8Cancellation and rescheduling policy: notice required and fee.

6.9Guarantee: what exactly do you promise, how soon must the customer let you know, and what happens (re-clean, refund)?

6.10If something breaks or goes missing during a cleaning, how do you handle it?

6.11Are tips expected?

6.12How does the customer follow the service: arrival text, photos, completed checklist?

6.13After someone requests a quote, how do you respond (call, text, email) and how quickly?

7Service areas and local knowledge

City pages only show up on Google when they say something only people who work there would know.

7.1List every city and ZIP code you serve. What is your maximum radius from your base?

7.2Which 3 to 5 cities bring the most customers, and which ones do you want to grow in?

7.3Do you charge a travel fee for any area?

7.4Which neighborhoods, condos or developments do you serve most in each city?

7.5Do homes in your area have specific challenges (historic homes, new construction, hard water, pollen, snow, construction dust)?

7.6What time of year does demand go up, and why?

7.7Do you work with realtors, property managers, builders or Airbnb hosts? Any story to share?

7.8Is there an area you do NOT serve where people often ask for you?

8Customers, reviews and your own data

AI tools cite businesses that have something no one else has: their own numbers, real stories, and the opinion of people who do the work every day.

8.1How many homes do you clean per month or per year? How many active customers do you have today?

8.2What percentage of customers come back or become recurring?

8.3What is the most requested frequency (weekly, biweekly, monthly)?

8.4Which room takes the most work, and why?

8.5What are the 3 most common mistakes people make when cleaning their home?

8.6Tell 2 or 3 customer stories (no names if you prefer): a post-construction home, a move-out that saved the deposit, a family getting ready for a new baby.

8.7How many reviews do you have on Google and other sites, and what is your rating? Can we quote them on the site?

8.8How do you ask for reviews today? Would you use a direct link and a standard message after every service?

8.9Is there a negative review you handled well? What did you learn?

8.10Who is your ideal customer, and which customers would you rather not serve?

9Photos, videos and materials

Real photos of your team and your work beat stock images. You can paste Google Drive, Dropbox or WeTransfer links.

9.1Real before-and-after photos, with customer permission: paste the folder link.

9.2Photos of your team in uniform, the founder, and your vehicle or equipment: paste the link.

9.3Would you record a short video (30 to 90 seconds) explaining how a deep cleaning works or introducing your team?

9.4Are the photos currently on your website or social media your own, purchased, or free stock?

9.5Do you have a high-resolution logo and a version for dark backgrounds? Paste the link.

9.6Any existing materials (flyer, presentation, contract, terms of service) we can reuse? Paste the link.

10Competitors, goals and leads

These answers decide what we do first and how we measure whether the site is working.

10.1Who are the 3 to 5 competitors you run into most? What do they do better and worse than you?

10.2Why does a customer choose you over a competitor? Give a real example.

10.3Where do your customers come from today (Google, referrals, Facebook, Nextdoor, ads, Thumbtack)?

10.4How many quote requests do you get per month, and how many become customers?

10.5What is your goal for the next 12 months: more recurring customers, more deep cleanings, a new city, offices?

10.6Who receives and answers quote requests? Which email addresses should website forms go to?

10.7Would you use a lead dashboard that shows where each contact came from and tracks phone clicks?

10.8Do you invest, or plan to invest, in ads (Google Ads, Local Services Ads, Meta)? How much per month?

+Anything else?

Anything we didn’t ask that you think matters for your website.

Final notes

You can submit even with blank questions. If you want to add more later, just submit again: we receive both versions.